It’s a strategy, and one that’s helped businesses grow their companies, enter new markets, and energize their local economies. That’s why WebFX’s SEO audit services provide a recommended SEO strategy, offering guidance on what to do after fixing your SEO issues. There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive.
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- Other robotic crawl tools load and read static HTML, whereas SEO Crawler actually loads and runs all code and scripts on the page in Chrome.
- It also provides insights into your competitors, allowing you to better understand the SEO landscape and adjust your marketing strategy.
- An SEO audit is a process that evaluates all aspects of a website that impact its performance in search engines and identifies opportunities for improvement.
- Best for getting customized, real-time alerts of website changes and issues.
- You can then rewrite your tags to ensure they’re displayed correctly.
This proactive approach allows for continuous improvement and maintains your website’s competitiveness in the dynamic search landscape. This involves merging multiple pages covering similar topics into one comprehensive resource. This eliminates duplicate content issues and creates a stronger, more authoritative page. SEO Crawler simulates a natural page load and user viewing experience unlike many other crawl tools.
Ensure text length, code-to-text ratio, and word relevance are balanced to maintain clear, relevant content and avoid keyword stuffing. Make the SEO site checkup to identify all existing issues, and receive detailed, step-by-step solutions for each one. Errors are categorized as Critical or Warnings to prioritize the most significant issues.
The on-page factors affecting your SEO
The next item on the list is benchmarking your SEO performance against competitors. This is necessary because the performance of your competitors impacts your chances of achieving higher rankings for related keywords. As part of the SEO Audit, you should analyze your backlink profile and identify any toxic links that might impact your rankings. They help Google determine the content of the page it’s crawling, and are two of the bigger factors Google takes into account when determining the order in which to rank pages.
Unlimited Analysis
But for most types of audit you’re going to need BHS Links a website crawler and spreadsheet as a minimum. Specialist audit tools can facilitate the process further by helping to analyze and make sense of data (like Sitebulb does for SEO website audits). Nightwatch is a powerful SEO tool for tracking local and global keyword ranking. This tool monitors backlinks, finds local and global keyword opportunities, and helps with competitor keyword analysis. If you’re buying a website domain that has been used in the past, or you’re rebuilding a poor SEO strategy, you may discover some problematic backlinks while conducting your audit. Artificial or unnatural links have the potential toseriously hurt your search ranking.
When a site with a good reputation online includes a link to your site on one of their pages, they pass on some of the value of their site to yours. Your pages gain more value, and you have the potential for people to click the link on the other page and land on your website. Backlinks can help you rank better for keywords that matter the most to your business. The higher you are in the SERPs for relevant keywords, the more valuable traffic you can get to your site. Tools like KeywordsFX, LSI graph, or even related searches and Google autosuggest are great for helping you come up with related keywords. You should be looking for keywords in the title tag and meta description during your SEO audit, as well.
Then click “Export to XLSX” or “Export to CSV” depending on the file format you prefer. Click the “Why and how to fix it” link next to the error you’d like to learn more about. You’ll get detailed information about why you should fix the specific issue and how to do it. This will take you to a list of all the errors Semrush found on your website. Click the “View details” button in each report to see a detailed analysis related to that aspect. With these qualities in mind, let’s look at why each tool made our final list.
Utilize our SEO analyzer to verify that search engines can accurately index and rank your website. Knowing how to audit your website for SEO in 2025 is one of the most valuable skills you can invest in as a business owner or marketer. The landscape is more competitive, more technical, and more user-focused than ever. By following this SEO audit checklist, you can uncover hidden issues, improve user experience, and make data-backed decisions that drive real results. If you’re noticing a drop in organic traffic, a decline in keyword rankings, or slower page load times, now is the perfect time to audit your site for SEO. Site audit tools have the ability to identify all the 404s within your site.
